Food Action in St. John’s

A Plan to 2025 and Beyond

Welcome

Between 2020 and 2022, we heard from more than 1000 community members across the City of St. John’s about how they participate in their food system, the challenges they faced, and the opportunities they saw for improvement.

Food First NL and the St. John’s Food Policy Council are excited to release the City’s first food action plan, Food Action in St. John’s: A Plan to 2025 and Beyond, as the next step in that work.

Food Action in St. John’s shares community-based goals and actions developed during the Community-Led Food Assessment. Building communities’ ability to change systems also means including everyone, meeting their needs, removing barriers to participation, and sharing our skills and knowledge. Making long-term changes and addressing the challenges in the food system will require us to work together within our communities, as well as acting with and across all levels of government.

This plan has four themes with goals and actions for our food system:

Good Food Policy and Planning:

Increasing community members’ ability to engage with food policy in government

Growing Variety: Local and Accessible Food:

Increasing community members’ access to local and affordable food

Connections through Food Programs:

Increasing community members’ connection to food and each other through community food resources

Youth Raising Awareness:

Supporting youth-led food security and food systems initiatives

We hope that Food Action in St. John’s can lay the foundation for future work and build momentum behind the big changes we heard about from the community. We see this Plan as the first step to build a stronger food system — one where everyone can access, afford, and enjoy the food that they want.

Thank You to Our Supporters

Thank you to the many organizations and individuals who supported this plan. We are grateful for the guidance of a working group that included organizers, staff, and community volunteers. The support and contributions of community organizations, including the Community Garden Alliance, Community Sector Council Go Getters, Jimmy Pratt Foundation, Eastern Health Wellness Group, and theGreenRock.ca, allowed us to reach hundreds of people for St. John’s Food Assessment focus groups. We would also like to extend our thanks to the more than 1000 people who took part in the household food survey, especially those who shared their experiences of food insecurity.

Throughout this multi-year process, financial support was received from Chevron Canada, City of St. John’s, Eastern Health, Government of NL’s Social Enterprise Action Plan and Community Healthy Living Fund, Maple Leaf Centre for Action on Food Security, Public Health Agency of Canada's Innovation Strategy, Terra Nova Development (which is operated by Suncor and Memorial University), and WeavEast.

Groundwork: The St. John’s Food Assessment

The St. John’s Food Assessment was led by Food First NL between 2020 and early 2022 and laid the groundwork for Food Action in St. John’s: To 2025 and Beyond. Food assessments are a tool used to raise awareness about, and engagement with, food systems issues and opportunities. The information gathered during the assessment can also provide the data and evidence needed by community members to advocate for changes in policy and programming. The St. John’s Food Assessment was a multi-phase, community-led process guided by a working group of people with diverse backgrounds. It inspired local food action, including the creation of Food Action in St. John’s, and built connections within the community that will lead change moving forward. 

St. John’s Food Assessment Phases

Phase One: Background and Planning (2020)

  • Developed process proposals and brought together a working group to guide the project

  • Created guidelines on using online engagement and evaluation to include a diverse range of voices and strengths from the community

  • Conducted a ‘big picture’ review of information on the food system in St. John’s, including policies, programs, and relevant health, environmental, and economic indicators

  • Created the first cohort of St. John’s Food Animators to build community capacity and local networks

Phase Two: “Eat the City” Public Engagement (2021–2022)

  • Held focus groups, in person and virtual, and informational webinars, reaching more than 130 individuals

  • Conducted the St. John’s Household Food Survey, analyzing 802 responses, with representation across all city wards

  • Worked with organizational stakeholders and community leaders to identify action areas and set key priorities based on community input 

Learn More about the St. John’s Food Assessment

For more information about the process and findings of the St. John’s Food Assessment, check out the summary report, Eat the City: What We Learned About Food Systems in St. John’s. This report shares information and survey results about food production, distribution, access, consumption, and waste in St. John’s. 

If you want to plan a Community-Led Food Assessment, visit the Food First NL Community-Led Food Assessment resource page.

Using this Plan

This document reflects the needs, priorities, and voices of the community into broader goals and specific activities. By working together, we want to see a stronger food system in St. John’s.

Food Action in St. John’s: Roadmap to 2025 is split into four themes: 

  • Good Food Public Policy and Planning

  • Growing Variety: Local and Accessible Food

  • Connections through Food Programs 

  • Youth Raising Awareness

For each theme, there are clear goals and actions towards a stronger food system. These sections have community champions with activities started or planned for the near future. These activities may be ongoing (e.g. participating in working groups and building partnerships), have quick turnarounds (e.g. hosting a webinar), or might take a bit longer to complete (e.g. researching policies).

2025 and Beyond: Longer term goals were identified as important areas of work in the food assessment. Our hope is that, by identifying common issues and goals, we can build partnerships and work within our community to achieve these goals beyond 2025

Please use this information in your own way! You can get involved in an action that’s started, integrate ideas into your own planning, or help advance longer term change. We’ve included a food action planning tool to guide and sustain community-based actions. 
Please reach out to Food First NL as a resource for best practices and as a potential partner.

Theme #1:

Good Food Policy and Planning

Our food system is one where the human right to food is not only recognized but prioritized. We imagine a city where all residents live with the ability to afford, access, and enjoy the food that they want. 

We recognize the human right to food. We imagine a city in which all residents live with dignity and have access to adequate and nutritious food. To achieve this, we must work together to eliminate poverty, by addressing income, housing, transportation, and childcare.

What is “policy”? 

“Policy occurs at various levels — personal, organizational, and public. All levels of government — federal, provincial, and municipal — create policies to address specific issues or problems. These public policies are developed from a process that involves input from citizens, government staff, and elected officials. The way that policy is implemented, include education, legislation, standards, procedures, taxes, or public ownership.”

Source: Thought About Food? A Workbook on Food Security & Influencing Policy

Goal #1: Increase civic engagement to ensure community food security is embedded in public policy and planning.

Action

Support the inclusion of people with lived experience in food insecurity in City planning processes, including the Healthy City Strategy

At the Table

Healthy City Strategy (Hosted by City of St. John’s), Eastern Health, St. John’s Food Policy Council

Timeframe

Ongoing

Action

Form a local chapter of the Coalition for Healthy School Food, and work towards a universal school food program

At the Table

Host: Food First NL

School Lunch Association, Heart and Stroke Foundation, Fishing for Success, St. John’s Food Policy Council

Timeframe

2023 – Ongoing

Action

During election periods, coordinate and support a town hall and candidate questionnaires about food policy and planning based on key issues identified in the St. John’s Food Assessment

At the Table

Host: St. John’s Food Policy Council

Happy City, Social Justice Cooperative

Timeframe

2025 Municipal election, with provincial and federal elections as called

Action

Develop and host a municipal policy workshop for community members interested in food systems

At the Table

Host: St. John’s Food Policy Council

Happy City St. John’s, and City of St. John’s

Timeframe

Planned for fall 2022

Action

Provide feedback and analysis to the provincial government to inform and improve public policy

At the Table

Food First NL, St. John’s Food Policy Council

Timeframe

Ongoing

Goal #2: Grow an anti-poverty coalition to address the cost-of-living crisis for all community members.

Action

Collaborate with and promote community organizations addressing income inequality, including inadequate wages and social assistance rates

At the Table

Multiple groups, such as Basic Income NL, Workers’ Action Network NL, Social Justice Co-operative NL

Timeframe

Ongoing

Action

Host a workshop/event about creating/sustaining an anti-poverty coalition

At the Table

Host: Happy City St. John’s

St. John’s Food Policy Council

Timeframe

2023

Action

Identify and reach out to organizations/coalitions at the local, provincial, and national level who are working on poverty reduction to foster partnerships for further action

At the Table

Local advocates with regional and networks such as Food Secure Canada, Food Communities Network and more

Timeframe

2023

Action

Present the work of the St. John’s Food Policy Council to City Councillors and Staff

At the Table

St. John's Food Policy Council

Timeframe

2022

Goal #3: Increase the capacity of the St. John’s Food Policy Council to achieve food system transformation

Action

Develop internal policies and governance structures to ensure diverse representation and inclusion

At the Table

St. John's Food Policy Council

Timeframe

Ongoing

Action

Develop and implement a communications plan that includes social media, newsletter, a dedicated website, and an evaluation plan

At the Table

St. John's Food Policy Council

Timeframe

2022

Action

Identify and complete training opportunities to advance food policy advocacy

At the Table

St. John's Food Policy Council 

Facilitators including: media, food justice organizations, anti-racism coalition

Timeframe

2023

Action

Revisit Action Plan goals to evaluate, report to public on progress, and develop the next iteration

At the Table

Host: St. John’s Food Policy Council
All community members and organizations interested in or working on “Food Action in St. John’s”

Timeframe

2025

Theme #2:

Growing Variety: Local and Accessible Food

Many people wanted to see different options, from the type, variety, and cost of food availability locally. Food offers an important connection to ‘home’, whether you grew up in town or are a newcomer.   Municipalities are increasingly taking a strategic role in supporting sustainable food systems, for the economic, social, and environmental benefits. 

This section includes ways to support commercial food producers, alongside home-grown and wild food to increase the variety of  foods grown, fished, picked, and prepared right in St. John’s,

Goal #4: Support organizations working to increase the profile of farms within St. John’s

Action

Highlight farmers and crop diversity within the City of St. John’s

At the Table

Newfoundland and Labrador Federation of Agriculture, City of St. John’s Department of Economic Development, O’Brien Farm Foundation

Timeframe

2023 – Ongoing

Action

Increase support to, and engagement with, St. John’s Farmers’ Market Co-operative as hub for food producers

At the Table

St. John’s Farmers’ Market Co-operative, St. John's Food Policy Council

Timeframe

2023 – Ongoing

Action

Protect and increase access to agricultural land in the Metro Region

At the Table

Newfoundland and Labrador Federation of Agriculture; Provincial Department of Fisheries, Forestry, and Agriculture; O’Brien Farm Foundation

Timeframe

Ongoing, long-term commitment

Goal #5: Food on the Move! Innovative solutions to improve access to high quality, nutritious, and affordable foods.

Action

Work with community partners to identify areas within St. John’s that experience multiple challenges to accessing high quality, affordable food

At the Table

Host: Food First NL

Community Centre Alliance, City of St. John’s

Timeframe

2022

Action

Design, pilot, and evaluate a mobile food market

At the Table

Host: Food First NL

Timeframe

2022 – 2023

Action

Improve community food programs’ access to wholesaling opportunities through the Mobile Food Market distribution system

At the Table

Host: Food First NL 

Community Centre Alliance, O’Brien Farm Foundation

Timeframe

2023

Food on the Move!

St. John’s Mobile Food Market Pilot Project in 2022-23

Everybody deserves good food - folks across the city want to see increased access to healthy and affordable foods. Food First NL, along with community collaborators is pleased to announce a new mobile market program in 2022! 

With the financial support of the Department of Health and Community Services and City of St. John’s, we will work with community members and organizations to develop a program model. 

We aim to directly reach people who are underserved, through events and market style pop-ups.

It can also supply organizations to support their own initiatives, such as a lunch or snack program, a community pantry, or their very own community market. Regardless of the form, the goal is always the same—to improve food security by making healthy and affordable food more available to those who need it most. 

From program design and operations, the mobile market will be guided by a lived-experience advisory group. This means co-creating a community engagement that centres lived experience

What is lived experience?

This is a method of community-based participatory research where lived experience is recognized as a form of knowledge and expertise. People are compensated for their time and knowledge

Theme #3:

Connections through Food Programs

We value the personal and cultural relationship to food, and seek connections that nourish our communities. 

Community organizations are active in food education and awareness programming, as well as food-related services and resources. This includes informal neighborhood groups, nonprofits and charities, as well as larger campaigns for social change.  This plan promotes better coordination and collaboration among food programs, and connecting that work with policymakers.

Goal #:6 Increase the accessibility and profile of community food resources and food programs in St. John’s

Action

Expand the City of St. John’s Neighborhood maps to include community food resources, such as community gardens

At the Table

Host: City of St. John’s

Food First NL

Timeframe

2023

Action

Coordinate existing community food resource, program, and producer listings and websites

At the Table

Host: Food First NL

Thrive, Food Producers Forum, St. John's Food Policy Council

Timeframe

2023

Action

Present network analysis of St. John’s emergency food programs at the “Rethinking Food Charity: A Community Conversation” food programs meeting

At the Table

Host: St. John's Food Policy Council

Food First NL

Timeframe

Fall 2022

Action

Provide food security and food systems presentations to local organizations and community groups

At the Table

Host: Food First NL

Timeframe

2023

Goal #7: Increase community gardens’ presence and capacity as vibrant social hubs throughout St. John’s

Action

Update and promote Food First NL’s Community Gardens Best Practices Toolkit

At the Table

Host: Food First NL

Timeframe

Fall 2022

Action

Create networking opportunities between community gardeners

At the Table

Host: Community Garden Alliance

Timeframe

2023

Action

Research existing policies and gaps for community garden infrastructure in St. John’s, including liability insurance, structure permits, and social enterprise operations, and provide recommendations for development

At the Table

Host: City of St. John’s

St. John's Food Policy Council, Food Producers Forum

Timeframe

2023

Goal #8: Increase access to community composting in St. John’s

Action

Identify ideal locations at existing community gardens to locate community composting programs

At the Table

Host: City of St. John’s

Memorial University

Timeframe

In progress

Action

Create and circulate a Community Composting Best Practices Guide

At the Table

Host: Planeet Consulting 

Food First NL, Zero Waste Team Social Justice Coop

Timeframe

2022

Action

Increase awareness among City councillors and staff on operational needs and benefits of community composting

At the Table

Host: Planeet Consulting

City of St. John’s, St. John's Food Policy Council

Timeframe

2022 – 2025 (as committed in the Resilient St. John’s Climate Plan)

Theme #4:

Youth Raising Awareness

Raising Awareness about food security and food system issues was an important value for youth under 30, engaged with the food assessment. Community organizations can partner with youth-led organizations and initiatives, and share their capacity, to mutual benefit. Organizations and policy makers need policies and practices that ensure meaningful engagement of youth and young adult voices. 

Goal #9: Support youth to take action on food security and food systems issues in their communities

Action

Increase coordination between youth-led and food organizations as part of implementation of the Youth Engagement Strategy

At the Table

Host: Youth Engagement Working Group (City of St. John’s)

Community Sector Council, Rising Youth, Food First NL

Timeframe

2022 start

Action

Creating meaningful opportunities for students to volunteer with community organizations on food security work

At the Table

Host: NL Eats

Community Sector Council, St. John's Food Policy Council

Timeframe

2024

Action

Develop a speaker series about food security and food systems in local high schools

At the Table

Host: St. John's Food Policy Council

Timeframe

2023

2025 and Beyond

 We received a huge amount of feedback during the St. John’s Food Assessment, with lots of ideas about action areas. Some of these actions made it into the goals and actions above but some were missing an important ingredient: a community champion to help it flourish! 

We’ve listed those future action areas below. Do you see something here that’s important to you or your organization? Are you already working in these action areas and want to be included in “Food Action in St. John’s?” Or maybe there’s an area that’s important to you but missing from the list? Reach out to us — we’d love to hear about it!    

Good Food Policy and Planning

  • Expand access to public transit.

    • Improve the safety and quality of the service for all users and potential users

    • Prioritize transit in all public planning and development

    • Make using transit more affordable for users

  • Identify and reach out to organizations/coalitions at the local, provincial, and national level to eliminate poverty for further action 

Growing Variety: Local and Accessible Food for All

  • Improve the environmental, social, and/or economic sustainability of local food production in City of St. John’s facilities and programming

    • Expand opportunities for farmers and fishers to sell at physical locations and through online purchasing in the City

    • Develop and implement procurement policies to support locally produced foods in City facilities 

  • Work with organizations to increase the availability and access to cultural foods in St. John’s. Based on “At Home in the Kitchen” project, four social enterprise and small business ideas have been developed by St. John’s Farmer’s Market Co-operative and St. John’s Local Immigrantion Partnership, including 

    • Global ingredients, bought locally: Online marketplace and delivery

    • Community Food Connector

    • Global Need: Grown and Sourced Locally

    • Multi Cultural Bulk Buying

Connections through Food Programs

  • Sustain community composting throughout all neighborhoods of St. John’s

    • Increased support for composting infrastructure and human resources

    • Explore the creation of social enterprises to operate composters 

  • Enhance coordination and resourcing of community food programs within St. John’s

    • Increase awareness of best practices in donations and client experiences

    • Increase physical accessibility of food banks locations and expand transportation and delivery options.

Youth Raising Awareness

We would love to hear from youth and youth-led organizations about what future work they want to see here! St. John’s has a thriving youth advocacy culture and we want to support youth to envision and work towards the food system that they want. Have ideas about future or current action areas? Reach out to us! 

Conclusion

Thank you for joining us on this journey! It isn’t over yet. Food Action in St. John’s is a living document that will evolve as community champions, opportunities, and challenges emerge. The ideas reflected here are grounded in the voices of community members throughout the city, and those voices will always be at the core of food systems work.

As you can see from this document, meaningful action to build a better food system involves engaging at many levels and in many ways. That means that whatever your passion or skills, there will always be space for you in this growing movement.

Some of the items in this action plan are well underway. Some are about to launch. Others are still a bit over the horizon. If you, or an organization you are working with, wants to get involved in local food systems work in St. John’s we hope this Action Plan will serve as an introduction to the issues and a guide to action.

There are so many opportunities to make a difference, and we hope this document, and the process that created, plants a few seeds.